This IML concept shows how sustainability and design go hand in hand. While many reusable cups look simple and purely functional, this design has a collectible, premium appeal.
The cup features an in-mould label with striking coldfoil effects, creating a metallic shine and a powerful brand experience. Thanks to the laminated coating, the design remains scratch-resistant and vibrant even after repeated use and washing.
With its bold look, the cup is more than just drinkware: it is a desired object people want to keep, reuse, and show off. Perfect for festivals, events, and branded hospitality, where appearance and quality make the difference.
What’s more, the cup directly contributes to a more sustainable world. Because both cup and label are made entirely of polypropylene (PP), they are fully recyclable together. No separate labels or glue residues, but a smart, circular design that makes reuse the default.
A cup that goes beyond functionality – a statement of premium design and sustainability, ready to be used again and again.
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